Design process
How I design brands that feel real, clear, and deeply connected to who you are.

Discovery
During the discovery phase, I dive deep into understanding your brand, vision, and goals. Through discussions and research, we uncover what makes your brand unique and identify key elements to incorporate into the design.
Strategy
Before execution, I define the creative direction, explore initial ideas, and establish a strategic foundation. This includes mood boards, competitor analysis, and concept development to ensure the design aligns with your brand’s positioning.
Execution
Once the strategy is set, I move on to the execution stage. Using the insights gained, I begin crafting concepts and designs that reflect your brand identity and resonate with your target audience.
Feedback
Feedback is crucial to ensuring the final design meets your expectations. I welcome your input and collaborate closely with you to refine the designs based on your feedback, making revisions as necessary until we achieve the perfect result.
Delivery
With the designs finalized and approved, I proceed to deliver the completed project to you. Whether it’s delivering digital files or overseeing the production process, I ensure a smooth and timely delivery, so you can start using your new brand assets effectively.