Chickees
Chicken Restaurant
Chickees is a vibrant chicken restaurant brand designed to deliver fresh, delicious chicken dishes in a fun, welcoming atmosphere. Targeting young, food-loving customers who crave bold flavors and a cheerful dining experience, Chickees stands out with its energetic brand identity.
Client
Chickees
Services
Brand strategy Logo Design Identity Design
Industries
Food and Restaurant
Date
January 2025
The moodboard explored various symbols that represented joy, flavor, and community. The concept of a chicken with a bold, expressive headspread emerged, symbolizing energy, excitement and freshness, perfectly reflecting Chickees' personality. The bright red and yellow palette reinforced a sense of warmth and appetite, making the brand instantly recognizable.
This brand identity not only distinguishes Chickees from competitors but also creates a strong visual presence, presenting a memorable experience for customers and aligning perfectly with the brand's promise of fun, flavorful dining.