Foxy Collections Brand Guidelines
Luxury Lifestyle Store
Foxy Collections is a fashion accessories brand offering luxury inspired items like earrings, necklaces, shoes, and bags, curated for both men and women. The client wanted a brand identity that radiates elegance, accessibility, and personality while appealing to a modern, fashion-conscious audience.
Client
Foxy Collections
Services
Brand Strategy Logo and Identity Design Brand Guidelines
Industries
Luxury fashion and lifestyle
Date
May 2025
For Foxy Collections, I led the brand strategy and explored ways the brand could stand out and truly connect with its audience. A few ideas came to life during this phase, like offering personalized packaging, calling customers “Foxes,” building a fashion-inspired community called the Fox Club, and creating fun, relatable content for Instagram and TikTok (Fox of the week, Fox talk, amongst others). These weren’t just ideas, they were tools to keep the brand in front of its audience, spark real engagement, and build trust fast. This strategy naturally flowed into the design. The logo features a calm, stylish fox, a nod to the brand’s name and its mission to make luxury feel within reach. The warm, earthy colors were inspired by the fur of a fox, giving the identity a luxurious but approachable feel. Everything about the look says, “You belong here,” no matter your budget.
With this strategy and look, Foxy Collections is ready to do more than just sell accessories, it’s set to grow, connect with its audience, and stand out in the fashion world. The logo and colours show the brand’s calm, stylish, and welcoming personality. The fox symbol is cool and confident, just like the people the brand wants to reach. The warm, earthy colours feel rich but still friendly. From custom packaging to calling their customers “The Fox,” everything is designed to make people feel special. The idea of the Fox Club community, fun and engaging social media content, and real conversations with followers will help the brand stay close to its audience and build trust quickly. This isn’t just a design, it’s a fresh start. Foxy Collections is now ready to grow a strong, loyal community, show up in the right places, and make a name for itself in the world of fashion accessories.